Only 58 licenses will be issued for each Dogma typography.
There will be no special offers or price variations, ever.
We respect your culture and our culture.
We incorporate the user to our creative process.
Typography cannot be understood only from its shape, it must go far beyond the limits of the visual and it must be a natural anchoring of the conceptual, cultural manifestation with all the weight that role entails and with all the meaning that condition provides to the typographical products.
It is an unavoidable task for the typographer to define and make explicit the context for which he proposes a typeface. Beyond the methodological role that this definition could have, this practice becomes necessary as it is a step in the production chain of graphic design: all features intended to help a greater understanding and appropriation of the typographic product by the user must be defining elements for the typographer.
Taking these main considerations as an ideological framework, we set this dogma as a way of proposing another way of dealing with the typographic issue in terms of production and, above all, the distribution of typography.
It is not intended to pose an exclusive dichotomy between digital typographies and dogma typographies, it simply raises (and manifests) the possibility of creating typographical products by travelling a different path from the usual ones, without detriment to the latter.
The DOGMA58 typefaces are defined based on a series of differential characteristics:
Limit the amount of user licenses available worldwide for a typographic family.
It is a renunciation of the mass market and, on at the same time, an offer to the designer of a high degree of exclusivity both for the graphic products in which he uses them and for his graphic study in general.
Follow a stable pricing policy: the DOGMA58 dismisses the implementation of offers and the variation of the retail price.
We want to move the typographical selection away from the opportunity in the cost as a seduction factor for the purchase of the product.
Address type design with a character map limited to the cultural-idiomatic reality of the typographer who produces it.
The DOGMA58 typefaces are produced for an idiomatic context determined by the sociocultural matrix of the typographer and the eventual expansion of the character map for other languages is made later and contingent on the participation of native speakers involved in the production process.
Enable collaboration between designer and typographer as a way to fine-tune typographic products.
The limit in the number of typographical licenses and the emphasis on the involvement of native speakers of the languages covered by the typographic map promotes a closer relationship between designers and typographers for the adaptation of the typographical characteristics to a specific project without neglecting the cultural context.